Planet Fitness Partners With Popular Fast-Food Chain In New Year’s Promotional Deal
McDonald’s joins forces with Planet Fitness to give the people what they really want — and we’re lovin’ it.
The massive gym franchise, Planet Fitness, has just announced a new partnership with the fast-food chain, McDonald’s. Details of the deal surfaced this past week, and are reportedly a part of an internal push within Planet Fitness to be more inclusive.
The fitness franchise announced the partnership after a months-long review process into their membership base. The 2022 review found that only ~25% of their members actively use their facilities, and of those active members, only 1% have a BMI of >30.
Sources suggest the CEO, Christopher Rondeau, had been aware of the ongoing issue and tasked multiple teams to find solutions. The team with the answers gave themselves the moniker FLM, Fat Lives Matter.
After their deep internal inquiry, FLM found that as active members decreased, new membership sign-ups decreased fivefold. Instead of trying to increase active use among existing Planet Fitness members, FLM approached the issue in a way they felt was more inclusive and better aligned with the company’s values.
The team, reportedly, noticed a trend in the members they considered ‘inactive,’ or members who used Planet Fitness facilities <1 time every two months. The trend suggests that as inactive memberships increase, BMI increases.
The leader of the FLM team immediately scheduled a meeting with Rondeau and informed him of their findings.
Rondeau, being a great businessman, reached out to his friends at McDonald’s and talked about his vision for the future of the two companies. The executives at McDonald’s were hesitant at first, but agreed there was a large population of Planet members that were not being adequately served. Furthermore, there was an even larger, untouched, population of potential members (if they could just get them in the door).
McDonald’s agreed to do the heavy lifting.
The chefs at Micky D’s were put to work and a new menu item was born: the McFit Meal. The McFit Meal comes with a 3-Tier Big Mac, Medium French-Fry, Large Drink, and a McFlurry. It will be sold exclusively in the U.S., and only those who sign-up for a Planet Fitness membership will qualify to purchase.
The two companies went through weeks of talks, and they have landed on a promotional opportunity that they are really excited to announce.
Details include: *Annual Membership to Planet Fitness (McFit Membership), Access to ALL Planet Fitness Centers *WORLDWIDE, Unlimited Time in the Massage Chair, *Access to Private Sauna Pods, *FREE McDonald’s for the LIFETIME OF MEMBERSHIP (ONE McFit Meal every other day).
This promotional opportunity is available for a LIMITED-TIME ONLY and will end on January 1, 2023.
